A Beginner’s Guide to Social Media Advertising

Last year, internet advertising surpassed newspaper advertising spending for the first time. Advertisers spent $5.1 billion on social media advertising in 2013 and this figure is expected to exceed $14 billion by 2018. In the third quarter of 2014, Facebook brought in $2.96 billion in advertising revenue, 66 percent of which came from mobile ads. Twitter generated 85% of its total revenue from mobile advertising in the same quarter, representing about $320 million.

Social media advertising isn’t just a buzzword any more. It’s a real, tangible driver of leads and sales, and marketing departments are increasing their social ad spend across the board in response. Facebook, Twitter and other social networks are filled with hundreds of millions of consumers. Why wouldn’t you take advantage?

A Beginner’s Guide to Social Media Advertising By Evan LePage on 27th November

My cover photo is from shutterstock